It’s modern and fresh, yet holds a bit of seriousness. It gives off a warm, yet “business in progress” feeling. You can find Lato on millions and millions of websites (and on Slack too). Roboto goes well with Roboto Slab, Lato, Poppins, Playfair Display, Dosis, Open Sans, and many others. Long descriptions can be problematic if you don’t use clear, simple fonts like Roboto. It features a smooth sans-serif design that makes it a great choice for long paragraphs and other body text. Millions of websites use it because it’s functional, but also aesthetically pleasing to the eye.

This is one of the most popular fonts, it gives of professional, but friendly mood. So what are some of the best fonts for eCommerce, and how do they go together? 1. There are recommendations on what font goes with which one already. It can be really complicated if you don’t know what you’re doing. Pairing fonts is not always as simple as it sounds. Also, don’t use fonts that are too different, that don’t go together. Most successful eCommerce businesses use 2 typefaces, they are for:ĭon’t use more than 2 (3 max) different fonts so as not to make your page look overcrowded visually. How to choose the right font for your business? The font’s look also depends on the thickness of the letters and spacing between them (kerning). Script – they look like human handwriting Sans-serif – more informal, lighter, modern (e.g. So you should choose fonts for your business carefully, so they reflect your brand and go with the type of business you’re in. Basically, it means good typography = good mood. MIT researchers have found that good typography influenced not only comprehension but mood as well. If done properly, clear, beautiful fonts can help you convey your message fast and on point. Why are fonts important for your business?Īs one research says you have about 10 seconds to convince someone to stay and pay attention to what you’re trying to show them, only 10 seconds to catch their interest before they decide to leave your webpage.

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